We're a team of experienced strategy thinkers, designers and writers.
Our team
Camila Pinzón
Chief Creative Managing Director
Responsible for setting the benchmark for creativity and upholding a culture of high-level conceptual thinking and exceptional design craftsmanship within the team.
Camila has an obsession with attention to detail, collaborative work, and “buena onda” to deliver incredible results that are always aligned with the objectives and vision of the brands Aluzian works with.
Juan Fernando
Ocampo
General Managing Director
As Managing Director at Aluzian, Juan Fernando is responsible for setting the overall direction and strategy of the firm as well as for leading key strategy projects.
Having a background in business and management consulting, since he started Aluzian more than 15 years ago, he’s been obsessed with bridging the gap between brand and business strategy in all the projects and for all the brands Aluzian works with.
Marcelo Albertal
Retail Managing Director
More than 40 years of experience in retail design and brand consulting.
For more than 30 years he has worked in Brazil and New York in different design firms of spaces and retail concepts. Between 1991 and 2008 he worked at the retail design firms GRID/3 and GRID/2 in New York, where he was Vice President and Partner.
Brazilian/ American. Architect of the Faculty of Architecture and Urbanism of the University of Rio de Janeiro.
Mauricio Beltrán
Creative Managing Director
As Creative and Strategy Director for Communications, Mauricio is responsible for breathing life into brand-building marketing plans, constantly pushing the boundaries to ensure the business remains relevant in an ever-growing competitive landscape.
He believes creativity is not just a spark; it is an exercise of forging connections between business data, cultural context, and audience behaviors. Mauricio is obsessed with building brands that matter: consistent, meaningful, and relevant.
Nicolás Martinez
Retail Managing Director
Nicolas’ primary objective is to give brands a tangible form, creating expressive materials and delivering immersive experiences that enable customers to interact in the most optimal manner.
He believes that designing for the masses is the key to reaching everyday people and making a genuine impact on their lives. His ultimate goal is to enhance their experiences, making them more memorable, meaningful, and ultimately more significant.
Jenny Vásquez
Digital and Business Growth Director
Responsible for developing user experiences that help brands to have an intuitive, aesthetic, functional and scalable digital visibility and design digital products that allow them to optimize, automate, digitize or transform their business.
Jenny is passionate about data, technology and methodologies that allow teams to innovate and be in constant search of solutions that bring technology closer to people in a simple and empathetic way.