Brand Positioning Strategy
Packaging inspired by colombian mountains
We brought to life those colombian moutains that make the colombian coffee the best in the world, everything through the design and highlighting each region where the coffee comes from with colors, illustrations, textures for making each presentation unique.
Besides of it, the packaging tells the story that Juan Valdez wants you to know, the effort of coffee growers’ families, the properties of the coffee, how to make it and what makes the Juan Valdez coffee nothing but the best.
Retail Concept, based on colombian materials
These values are reflected in our products and in the retail locations. Additionally, we explored the roots of Colombian architecture to create a unique environment that transports each consumer with every cup of coffee they enjoy in our stores.