Oval is a management consulting firm that drives change by facilitating difficult conversations and decisions within organizations, guiding them to turn change into reality with both an analytical and human-centered approach.

The Oval brand has taken a significant step in its internationalization strategy. In this expansion process, Oval has recognized the need to reposition itself in the global market, defining new key attributes for its identity. With a focus on becoming more digital, fresh, and global, Oval is reinventing itself to reach the LATAM audience and enter the U.S. market. This rebranding aims not only to modernize the brand’s perception but also to strengthen its presence and relevance in an increasingly competitive market.

Oval is at a crucial moment in its evolution, with a renewed vision to establish itself as a leading brand both nationally and internationally.

The visual identity system we created for the Oval brand reflects constant movement, using squares with rounded corners to eliminate rigidity and evoke a sense of dynamism and adaptability.

This design conveys the idea of staying in motion, driving conversations and difficult decisions within organizations. Oval supports companies in transforming their challenges into real changes.

Oval’s digital presence was a key factor in becoming more global and reaching new markets. To achieve this, we focused on enhancing the brand’s presence on social media and the website.

Recognizing the importance of a robust digital strategy, we created specific, dynamic content for various social platforms. Additionally, we developed two versions of the website: one for LATAM and one for the United States, ensuring each market received an optimized and relevant experience. This digital approach enables Oval to connect more effectively with its audiences and strengthen its global positioning.