Aluzian

Corona.
150 years renewing spaces, transforming lives.

 

BRAND STRATEGY
BRAND ARCHITECTURE
BRAND POSITIONING
BRAND IDENTITY
RETAIL DESIGN
PRODUCT PACKAGING

Corona is a Colombian industrial company with over 140 years of history, dedicated to producing and providing comprehensive solutions for space remodeling, primarily with its products such as flooring, sanitary fixtures, sinks, and faucets. 

Corona operates 31 production plants and 83 direct sales outlets in Colombia, Central America, Mexico, and the United States, and exports its products to more than 49 countries worldwide.
Aluzian has made a lasting impact on the way Corona manages its brand strategy and how consumers perceive the Corona brand. Corona represents one of our more extensive and enduring projects in our history.

Brand Strategy

In 2013, Corona, a leader in Colombia’s ceramic sector, embarked on an ambitious growth trajectory through an internationalization strategy. The company acquired business operations, along with its brands, in Mexico, Central America, Brazil, and the United States, and also expanded into new sectors within Colombia. 
Over the subsequent decade, Aluzian has been alongside Corona throughout its evolving brand strategy journey, contributing to the majority of its brand identity and implementation initiatives.
Aluzian

Brand Identity

We have worked on redefining the positioning of the Corona, Grival, and American Standard brands. We have revitalized the brand identity of Corona, Grival, American Standard, Mansfield, and Ambiance brands. We have assisted them in determining which brands to use in the majority of their new business initiatives, such as paints, coatings, and cement. 

Aluzian

Product Packaging

We have designed product packaging for Corona, American Standard, and Grival products. 

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Aluzian

Retail Design

Additionally, we have created customer experiences and retail spaces for their retail chain in Colombia, as well as for their retail presence in third-party retailers.

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SEE PROJECTS

Juan Valdez

StrategyBrandingRetail

Aluzian