Godoy
We lead change
Two leaders, one vision
BRAND ARCHITECTURE
BRAND STRATEGY
BRAND POSITIONING
BRAND IDENTITY
NARRATIVE
WEBSITE
Godoy Córdoba, experts in labor law, and Godoy Hoyos, leaders in tax law, took a bold step: joining forces to move beyond the traditional law firm model and build something greater. This is how Godoy was born, a full-service legal company that integrates experience, technology, and exceptional workplace culture to support those making key decisions in their organizations.
The challenge
This was not just a merger. The challenge was to create a brand that looked to the future. An identity that broke away from the conventional codes of the legal sector, one that honored a legacy of over 50 years while positioning itself as an agile, human-centered, and tech-driven company.
Our Strategic Approach
Godoy never aimed to fit in. Its distinctive strength has always been its ability to anticipate, to challenge the status quo, and to lead with new ways of doing things. The brand had to reflect this spirit: a company transforming itself with a voice that moves away from empty formalities to connect with people through clarity and purpose.
We chose not to follow the traditional path. Instead, we built a visionary brand, with a verbal and visual identity that blends innovation, empathy, and authority.
We lead change
The entire brand narrative was built around a powerful purpose: to lead change. Because if there’s one thing this company has done over five decades, it’s evolving to keep moving forward. Today, that idea sits at the heart of its brand, a company that doesn’t react to change but anticipates, drives, and leads it.
The result is a brand that combines human intelligence with technology, that focuses on people over processes, and that understands that the only way to deal with change is not to avoid it, but to lead it.
A name that simplifies, a logo that projects
Instead of piling on surnames, the new brand chose a single word: Godoy. Direct, clear, unadorned. The logo projects solidity and modernity, reflecting a company that honors its history while embracing a fresh, contemporary outlook.
A voice of its own
In a sector where words are often excessive, Godoy chose clarity. Its verbal identity is built on three core principles:
Spark conversations: speak to the real challenges and aspirations of each audience.
Lead with facts: fewer promises, more results—data, evidence, and outcomes.
Say more with less: short, clear messages that respect people’s time.
Balance between legacy and innovation
The brand uses two typefaces: a serif and a sans serif to reflect its balance between experience and modernity. It also adopts a versatile color territory, with shades that adapt depending on the audience and context, showing a brand in constant evolution.
A living brand
Godoy moves, evolves, and grows. Its visual identity expresses this through gradients, animations, and photography that captures motion, whether conceptually or in documentary style. Every element is designed to communicate that this is not a firm of the past, but a company that leads the future.
