Juliao.
Apothecary since 1910. Among flowers and essences.

 

BRAND STRATEGY
BRANS POSITIONING
NAMING BRAND IDENTITY
BRAND EXPERIENCE RETAIL  DESIGN
Juliao is a chain of pharmacies with over a century of history in the city of Barranquilla. Over the years, we have built significant value in the hearts of the city’s residents, becoming a beloved and cherished business within the community.
However, Juliao had the ambition to expand into new markets beyond Barranquilla, where it had not yet established its presence. To achieve this goal, it was necessary to define a clear image and offer that would enable successful entry into these markets with our stores.
 

Brand Strategy

We conducted a comprehensive analysis and reorganization of the entire brand portfolio. While classifying the products, we identified a variety of items focused on personal well-being and holistic wellness, as well as others centered around the agricultural industry. Considering the contributions of each product type, we made the decision to create a store focused on personal well-being.

Identity based on traditional apothecary codes

This selection of products was integrated under a concept inspired by the apothecary, capturing the essence and origins of the business.

Nostalgic typography

This concept is reflected in the stores, which evoke the distinct characteristics of ancient apothecaries that offered custom formulations, emphasizing a commitment to genuine well-being.

Retail Design

We decided to show a path through color and style, going from dark to light, from old to modern. The interior starts with darker flooring moving into lighter and lighter as one looks up.

The darker grey porcelain flooring to light grey base cabinets, to light color wood shelving all around the walls, with two central islands where the customer service and experience happens. All this framed with a very dark brick handmade storefront.

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Juan Valdez

StrategyBrandingRetail