The organization Terpel S.A. is a brand that has been moving the country since 1960, and since 2012 we have proudly accompanied it, building a long-term vision that guides the entire organization toward a shared purpose.

With our brand and communication teams, we conducted a strategic exercise to define its experience by 2030, considering the missions and needs of a new consumer, positioning Terpel as a brand ready to continue driving the country forward.

The organization Terpel S.A. is a brand that has been moving the country since 1960 (for 55 years), and since 2012, we have proudly accompanied it, building a long-term vision that guides the entire organization toward a shared purpose.

With our brand and communication teams, we conducted a strategic exercise to define its experience by 2030, considering the missions and needs of a new consumer, positioning Terpel as a brand ready to continue driving the country forward.

The organization Terpel S.A. is a brand that has been moving the country since 1960 (for 55 years), and since 2012, we have proudly accompanied it, building a long-term vision that guides the entire organization toward a shared purpose.

With our brand and communication teams, we conducted a strategic exercise to define its experience by 2030, considering the missions and needs of a new consumer, positioning Terpel as a brand ready to continue driving the country forward.

Hand in hand with Bastarda Type we developed Terpel Sans; an energetic, expressive, and adaptable typeface family designed to the various touchpoints and communication objectives of the Terpel brand.

“A tu servicio con la mejor energía” a campaign that reflects our attention to every detail, with a result that not only redefines Terpel’s perception as a brand but also seeks to transform it into a comprehensive hub, a service station. An idea born with the purpose of connecting with people, reflecting their energy and their unique, positive outlook on life.