Sumapaz is not just Bogotá’s largest locality; it is home to the world’s largest páramo—a unique high-altitude ecosystem found only in the Andean region. A resilient land, shaped by history, yet driven by a community looking towards the future.

The local government approached us with a clear challenge: to create a brand that represents Sumapaz’s community initiatives while also transcending borders. The brand needed to connect with national and international organizations to drive local development and secure the resources necessary for progress.

The approach was clear: a brand from the community, for the community. More than just reaching its people, the brand had to be a reflection of them, ensuring that every individual felt authentically represented.

For years, Sumapaz was seen as a remote and disconnected territory, a land marked by conflict. But today, the story is different: a community that has rebuilt itself, rooted in its land, its work, and its culture.
However, we realized that Sumapaz is much more than its páramo, yet public perception reduced it to just that. It was time to change the narrative.

That’s how the SOMOS brand was born:

“We are a perseverant community in a unique land. We have built a way of life that honors it. We are inhabitants, producers, and guardians of this place. We identify as rural Bogotá and believe in offering products that tell the story of our people, our land, and our air. We are a producing community, committed to protecting the world’s largest páramo.”

The SOMOS logo was designed to reflect unity. Each letter is interconnected, symbolizing the collective strength of the community, while the custom typography highlights the significance of the páramo.
But this logo is more than just a name. It is a territory. Within its forms lie the wildlife, landscapes, history, and people. It is a symbol of pride and belonging.

Inspired by the thermal floors of the páramo, we created a composition system based on altitude levels. Each level serves as a container, structuring graphic elements while telling the story of Sumapaz.
A flexible design, capable of adapting to any application without losing its essence.

Sumapaz is not just green. It is its people, its animals, its flowers, its walls, and its clothing. That’s why we developed a color palette inspired by the reality of the region. It doesn’t just capture the natural richness of the páramo but also the cultural identity of its people. A chromatic spectrum that allows the brand to support any initiative or product with strength and coherence.

In Spanish, the phrase “Somos gente de altura” has a double meaning. On one hand, it refers to the geographical reality of Sumapaz, a community that lives and thrives in the highest páramo in the world. On the other, it is a colloquial expression in Spanish that describes people who stand out for their effort, resilience, and perseverance.

Sumapaz speaks with pride, authenticity, and confidence. The community takes pride in its identity, its work, and its deep connection to the land.

They are the people who protect the páramo from the heights of Bogotá. They are people of excellence, delivering products that reflect their character and dedication:

📍 Miel de Altura
📍 Mermelada de Altura
📍 Yogurt de Altura

In Sumapaz, people express themselves strongly, clearly, and with conviction. The typography had to reflect that identity.
So we designed bold, textured letterforms with a handcrafted quality. A typeface that, like the community of Sumapaz, embodies strength and leaves a lasting impression.

Today, SOMOS SUMAPAZ is more than a brand: it is the voice of a community that has rebuilt itself and is ready to share its story with the world.